SEVEM · CRM
Everything tiedto the same event.
Every quote, contract, instalment, cost and payment hangs off the event it belongs to. Which is why the system can answer the question almost no venue can answer today: how much you made on each one.
It works for all twenty types of event, not only weddings.
Twenty modules you switch on separately, across five areas: selling, delivering, collecting, controlling and configuring. You can start with the selling ones alone.
The dashboard
Watch it working.
The demo walks through the system's screens on its own. Tap any section in the sidebar to stay on it.
Dashboard general
Cotizaciones
28
US$ 24.860
Seguimiento de prospectos activos
Eventos
10
US$ 38.170
Progreso de cobro
Cobros
32
US$ 23.280
Recaudación realizada
61 %
Deuda pendiente
US$ 14.890
Ratio de deuda
Recordatorios operativos
Ver todos (10)Vencido (11 días)
31/08/2026
Promoción 5.º de secundaria
Colegio San Martín
US$ 100
Vencido (7 días)
04/09/2026
Quince años · Valeria
Familia Anchapuri
US$ 2.000
Vence hoy
11/09/2026
Fiesta de fin de año · Compartamos
Compartamos Banco
US$ 4.980
Vence hoy
11/09/2026
Quince años · Grace
Familia Baldeón
US$ 555
Flujo de ingresos del último mes
Reference recreation · example data in dollars · the system's interface is in Spanish · tap a section
The first thing you see
How many quotes are live, how many events closed, how much you've collected and how much you're owed. Below that, the month's flow: the gap between the signed line and the line of what actually came in is the one to watch.
And a good deal more
The demo walks through eight of the twenty modules. The others are greyed out in the sidebar: quotes, follow-ups, payments, event settlement, reports, banks and cash, clients, users, staff, roles and permissions, and the configuration behind all of it.
Advanced dashboard
Not how much you sold.Where you lose them.
A total is no use for deciding anything. What is useful is the drop-off between stages: if only thirty-six of every hundred enquiries reach a quote, the problem is in how they're handled and not in the advertising. And that changes where you put the money next month.
BI Analytics
En vivoTotal eventos
US$ 1,83M
636 eventos confirmados
Ingreso a caja
US$ 1,46M
79,8 % del total ya cobrado
Pendiente de pago
US$ 0,37M
20,2 % del total por cobrar
Tipos de evento más solicitados
Del período seleccionado
- Boda2.524
- Quince años1.597
- Cumpleaños690
- Otra celebración474
- Graduación inicial408
- Graduación primaria390
- Graduación secundaria297
- Aniversario134
- Corporativo64
- Bautizo y baby shower47
Períodos más solicitados
Cuántos eventos se piden para cada mes
El pico de diciembre triplica a un mes normal. Sirve para dos cosas: contratar personal antes, y dejar de dar descuentos en la fecha que se vende sola.
Recreation of the module · example data in dollars · the interface is in Spanish
The original has more charts
The whole year, at a glance
What was contracted, what has reached the bank and what is still to be collected. Below that, which event you're asked for most and for which months: December's peak is triple an ordinary month, and that decides when you take on staff and when you stop giving discounts.
And a good deal more
Every view in the module carries more charts than fit here, and all of them respond to the filters at the top: by date range, by venue, by salesperson and by type of event. What this recreation shows is the structure, not the whole of it.
The module's eight views, recreated. Tap the tabs — or let it run on its own. The real screen has more charts and more filters than this one.
It updates daily, with nobody touching it
The numbers come from what has already been entered: the quote sent yesterday, the payment that landed this morning. Nobody builds a spreadsheet and nobody asks anyone for a report.
Everything is cross-referenced
Change the filter for date, venue or salesperson and the whole screen moves. The funnel, the ranking of event types and the debt all talk about the same period, so you can compare sites or people without doing sums on the side.
- Enquiries4.120100.0 % of the total
The starting point
Everyone who asked, through whatever channel.
- Quotes1.49036.2 % of the total
64 % lost from the previous step
If the drop is big here, the problem is how they're handled, not the advertising.
- Events closed3508.5 % of the total
77 % lost from the previous step
If the drop is big here, look at the price or at the visit to the venue.
- Collected on time2917.1 % of the total
17 % lost from the previous step
What was signed but never collected isn't a sale yet.
Eight views of the same period: enquiries, calendar, quotes, follow-up, events, receivables and settlements.
The ranking of event types tells you what to sell more of, on data rather than impressions.
It filters by date, by venue and by salesperson, so you can compare between sites or between people.
Example figures with proportions plausible for the industry, in dollars. In the system, in the currency of the business's country.
By country
The currency is yours.
Each instance opens with the country the business is in, and from there the system speaks in its terms. On this page the amounts come out in dollars because it is one recreation for four markets: inside the system, each venue works in its own.
Your venue's currency, on every screen
Quotes, contracts, instalments, purchase orders and settlements. The same amount is written the way it's written in your country, and the totals aren't converted into anything.
The tax documents of your country
Today the system issues invoices and receipts in Peru, with the status SUNAT returns: accepted, rejected or cancelled. Each market has its own documents and its own regime, and that part is configured when the instance is opened.
One instance per country
Peru, Chile, Ecuador and Mexico each run with their own configuration. Opening a new country isn't rebuilding the system: it is standing up another instance and adjusting it.
And SEVEM's own price, separately
The plan is charged in dollars and costs the same in all four countries. That is what you pay, and it has nothing to do with the currency you charge your clients in.
The two that count
Collecting, and knowingwhat was left.
If you only look at two things in the whole system, make it these.
Collections agent
Collections turned into a process you can measure.
- Each week has its target, what was collected, what carried over from the week before and an efficiency percentage.
- Promises to pay are logged with their date and their outcome: kept, broken, asked to reschedule. So you know what share of promises actually holds.
- The rescheduling history shows the instalments that moved more than once, which are the ones that end up written off.
Event settlement
Did this event leave a margin?
- It sets what was contracted against what was actually collected, and both against every outgoing: costs, purchase orders and what was paid to staff.
- It gives you two balances, the contracted one and the real one. The gap between them is what is slipping away.
- The comparison across every event is the “which type of event is worth selling” screen.
How it collects
The reminder goes out on its own.So does the answer.
This conversation happens without anyone at the venue writing a word. It's from a real client, with the name and the amounts changed.
Marcela R.
+51 9•• ••• 481
Real conversation with a client · name and amounts changed
It goes out on its own
The reminder is sent the day the instalment falls due, with nobody writing it. It's marked AUTO so there's no doubt a person didn't send it.
It stays on its subject
They ask about the menu and it hands them on. A collections agent with an opinion about everything ends up promising what the venue can't deliver.
It knows the numbers
Instalment, event, date and balance come out of the system right then. It isn't a template with gaps in it.
And it leaves a record
The payment is logged and so is the promise. That is where the percentage of promises kept comes from.